Big Brothers Big Sisters

For this campaign, I chose imagery that tugged on the reader's heartstrings. The emotions created from these ads will encourage people to step in and be the peace that a troubled child needs to see success. I chose to use the homophone "piece" to double as the word "peace". I incorporated a single puzzle piece superimposed over the childrens' faces. Mockups were created in Adobe Dimension and Adobe Photoshop.