West Elm Furniture

West Elm is a modern furniture store located in Milwaukee that takes pride in their handcrafted furniture that displays a diverse range of personal style. Each photo was meticulously chosen to represent a modern, comfortable style that fit a cool grey color scheme. Using Adobe Illustrator, the san-serif typeface is repeated through the campaign with a diamond bullet between information. Alignment is used to fill each ad's white space, and brings the viewers eyes naturally down the page.