Johnnie Walker Luxury Box

A product manager from DIAGEO responsible for implementing spirits plans for Costco tasked our team to create luxury packaging to house Johnnie Walker whiskey bottles and luxury chocolate. Each member of my creative team came up with several concepts, and designed mockups of functional luxury packaging. The client chose my swing open, lock-hinge design. After receiving our initial sample, the boxes height was shortened an inch to allow the products to sit more comfortably and aesthetically inside. This luxury box set was set to be distributed through Costco to be purchased in time for Father's Day. The dimensions, style, and functionality of the packaging were manipulated in Adobe Photoshop. I also used Photoshop to adjust the sizing of elements and place the products inside of the box.